Opening Ceremony – August 12
Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders
and organizations how to inspire people. With a bold goal to help build a world
in which the vast majority of people wake up every single day feeling inspired,
feel safe at work, and feel fulfilled at the end of the day, Sinek is leading a
movement to inspire people to do the things that inspire them.
A trained ethnographer, Sinek is fascinated by the people and organizations that make the greatest, lasting
impact in their organizations and in the world. Over the years, he has discovered some remarkable patterns
about how they think, act and communicate and the environments in which people operate at their natural
best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire
Simon may be best known for popularizing the concept of Why in his first Ted Talk in 2009. It rose to
become the third most watched talk of all time on TED.com, with over 35 million views and subtitled in 45
languages. His interview on Millennials in the Workplace broke the internet in 2016. It garnered over 80
million views in a week and is now up to more than 200 million views, inspiring conversations on the
subject around the world.
Sinek’s unconventional and innovative views on business and leadership have attracted international
attention. From American Airlines to Disney, from Deutsche Bank to MARS, from big business to
entrepreneurs to police forces, Sinek has been invited to meet with an array of leaders and organizations in
nearly every industry. He has also had the honor of sharing his ideas at the United Nations, the United
States Congress and with the senior-most leaders of the United States Air Force, Marine Corps, Navy,
Army and Coast Guard.
Read more about Simon