Greater China

The Greater China Events bring together advisors, agency leaders, and our preferred partners in a dynamic environment focused on collaboration, insight, and meaningful connection. These gatherings serve as a powerful platform for regional members to engage with global partners who are passionate about understanding and serving the sophisticated travelers in the region. Through these events, participants strengthen relationships, exchange market intelligence, and uncover new opportunities to elevate the Virtuoso experience across one of the world’s most influential luxury travel markets.

Greater China by the Numbers

700 Advisors

55 Members

Did you Know?

Greater China’s luxury travelers are pursuing immersive and authentic encounters, slowing down to savor each moment and craving journeys that are meaningful, restorative and deeply personal.

Within the Virtuoso network, advisors stand out for their deep understanding of Chinese travelers' preferences and their ability to curate refined, experience-rich itineraries that balance discovery with comfort and exclusivity.

Why Engage in Greater China?

Regional events across Greater China offer an exceptional opportunity to strengthen partnerships and drive business growth. With high advisor participation and growing engagement from Greater China. these gatherings have become key touchpoints for connecting with influential agencies and luxury travel leaders.

Partner opportunities are in strong demand—submit your attendance or sponsorship early to secure your place.

Attendee Takeaways + Key Insights

What Advisors are Saying:

“I attend Virtuoso events to connect with like-minded professionals who truly understand the evolving needs of luxury travelers in our region. The exchange of insights and ideas always inspires me to elevate my clients’ experiences and think more globally.”

What Partners are Saying:

“Virtuoso events in Greater China are eye-opening—not only do they connect us with top advisors, but they also deepen our understanding of the region’s rich culture and unique travel mindset. Greater China is a market full of potential, and engaging with local members helps us better appreciate their values, preferences, and the art of creating experiences that resonate with discerning Chinese travelers.”

We look forward to seeing you at an event in Greater China!

Irene Lee
General Manager
Greater China