Did You Know?
Greater China’s luxury travelers are among the most active and experience-driven in the Virtuoso network. They travel 7.2 trips per year on average, spend more than $8,000 per trip, and place strong value on meaningful, immersive experiences over material purchases.
Even in a shifting macro environment, demand remains resilient. Virtuoso advisors report that high-end clients are maintaining or increasing their travel budgets, reinforcing the strength of this segment.
Overall, this is a market defined by frequency, quality, and a clear shift toward curated, experience-led travel — where the right partners can truly stand out.
Why Engage in Greater China?
Greater China is already delivering strong, proven results for Virtuoso partners. Across the network, we are seeing significant growth in both hotel and cruise production, demonstrating clear commercial opportunity when brands invest in this market.
This growth is supported by an expanding, highly engaged network of local advisors and member agencies, with strong forward momentum and continued investment in talent and development.
For partners, engaging now means building early visibility, strengthening advisor relationships, and gaining share in a fast-scaling luxury travel market.