Earning HER Business: The Importance of Tailoring Your Experience to the World’s Most Influential Consumer
Presenter: Katie Mares, Author and Inspirational Speaker with a focus on Customer Service and Leadership
Katie will share practical experiences as a female C-Suite Executive and Customer Experience Expert. She will educate travel advisors on the impact women have on the luxury travel space as chief purchasing officers and the most influential consumers in the world.
She will also share the physiological differences between men and women and how to use this information to change the way you deliver the consumer brand experience and tailor it to the decision-maker, the woman.
- List the physiological differences between men and women
- Recognize how to create real relationships with the female consumer
- Identify ways to make the female consumer's experience tailored and personalized