Using Decision Science to help with business planning during COVID-19
Presenter: Preet Banerjee, Author, Speaker, and Management Consultant
Making better financial decisions can lower stress and increase productivity both at home and at work. Bringing together his background in neuroscience, money, and even cars, Preet Banerjee explains how the human brain is hard-wired to make decisions about money that are not always in line with our goals.
He will show you how we make different decisions when presented with the same information based on a number of variables such as time of day, day of the week, and more. You can learn when you are optimized to make the best business decisions.
Preet will also discuss a framework for how to handle the uncertainty of business planning when it comes to unknowable health restrictions due to COVID-19, possible second wave effects, and more. Uncertainty breeds anxiety and stress. But it also presents opportunities. Using a case study of how an accommodation startup was able to raise money during COVID-19 by being able to take advantage of new opportunities presented by the pandemic, learn how you can use the same mindset to help drive new revenue opportunities right now.
- Understand how the brain’s hard-wiring impacts your decisions
- Learn when to make your best decisions
- Apply a framework for business planning during uncertainty